Referrals

Know a business losing hours to work a machine could do?

Introduce us and earn 10% of everything they pay us in their first 12 months. You do not have to pitch, explain what we do, or follow up. Send a name and we take it from there.

10% Of their first year with us
$100 Minimum, on the $999 assessment
12 months Your introduction stays yours
$0 Cost to you if it goes nowhere

How it works

  1. Tell us who to talk to

    Use the form below, or just forward us an email with the two of you on it. An introduction from someone they already trust is worth more than anything we could say to them cold.

  2. We take it from there

    They get a free 15-minute call, and the same honest answer everyone else gets — including "AI is not the fix for this" if that is the truth. You never have to sell anything or explain what we do.

  3. You get paid when they do

    10% of everything they pay us in their first 12 months, within 14 days of their payment clearing. If they never become a client, nothing happens — there is no downside to an introduction that goes nowhere.

What counts

  • A warm introduction — an email, a text, a "you should talk to Seth"
  • Someone who books a call and names you when they do
  • A business you have already told us about, for the next 12 months

What does not

  • Your own business, or one you have a stake in
  • Someone already in conversation with us before your introduction
  • Anyone who has to be talked into it — a reluctant intro wastes their time and yours
  • A review or testimonial. We never pay for those, in any form

If you would rather not take a fee

Some people cannot accept a referral fee, and some would just rather not. Both are fine, and neither costs you the thank-you — tell us which you prefer and we will do that instead:

  • Credit toward your own website, chatbot or automation work
  • A donation to a charity you pick, sent in your name

If you are a CPA or work under a licensing board, check your own rules before accepting cash for a referral. We would rather you take the credit than take a fee you have to explain later.

Who tends to be good at this

Not because they sell for us — because they are already in the conversation when the problem comes up.

Bookkeepers and accountants

You already see which of your clients are drowning in manual work — you are the one re-keying it. Note that a referral fee may need disclosing to your client, or to your board; the credit and donation options below exist for exactly this.

Web designers and IT people

The automation and voice-agent questions land on you because you are the closest thing to technical in their contacts list. Hand them over instead of improvising.

Anyone who owns a business, or knows people who do

The most common referral is the least formal: someone complains about their week, and you remember this conversation. That counts.

Register a referral

Enough for us to reach them and know who to thank. We will tell you when we have made contact.

The specific thing they complained about is the most useful sentence you can give us. It means the first call starts in the right place.

We only use these details to make contact and to credit you. See our privacy policy.

Referral questions

The things people ask before they send the first name.

How much does a referral actually pay?

10% of everything the business pays us in their first 12 months, with a minimum of $100. On the $999 The AI Tools Assessment that is $100. If they go on to have us build something, you get 10% of that too — which is usually the larger half.

When do I get paid?

Within 14 days of their payment clearing. We pay on money received, not money invoiced — so if a project is billed in stages, your share arrives in the same stages. No waiting until the end.

What if I would rather not take a fee?

Then don't. We can put the same amount toward your own project instead, or send it to a charity you choose in your name. This matters most for accountants and other regulated professionals, where taking a fee can mean a disclosure obligation or a conflict you would rather not have.

Do I have to tell the business that I get paid?

Yes, and it is genuinely better for you if you do. A referral fee is a material connection under the FTC's endorsement rules, so it has to be disclosed — "full disclosure, they pay me if you sign up" is all it takes. If we are asked directly we will always confirm it, so it should never be a surprise.

Does the free discovery call earn me anything?

Not by itself — the fee is a share of what they actually pay, and the 15-minute call is free. Send people to it anyway. It is the least risky thing you can recommend, and most paid work starts there.

How long does a referral stay mine?

12 months from your introduction. Owners sit on this kind of decision for a season or two, and it would be a poor thanks to lose your fee because someone took nine months to be ready.

What if two people refer the same business?

The first introduction on record gets the fee. That is the whole reason to register it here rather than rely on it coming up in conversation.

Am I on the hook if the project goes badly?

Not in any way. You made an introduction; the work and every promise attached to it are ours. That includes the money-back guarantee on the assessment — if we cannot find the hours, we refund the client, and your fee is simply not earned on a refunded payment.

Is there a limit to how many businesses I can refer?

No limit. Once you are past $600 in a calendar year we will need a W-9 and will issue a 1099-NEC, which is standard for this and worth knowing about in advance rather than in January.