How the firm started
The Summit opened in 2025 under a different plan — bookkeeping, which is where the name and the bk in the web address come from. That is not what took hold.
What Seth actually spent that time on was AI automation and coding: learning the tools properly, building with them, and finding out first-hand which ones do something useful and which ones fall apart the moment a real business touches them. That turned out to be the more useful skill, and it is what small businesses kept asking for.
So the name changed to match the work. The Summit AI Solutions builds websites, chatbots, voice agents and automations for small businesses — and just as often talks someone out of buying software they do not need.
Why this way of working
The useful thing about building your own recommendations is that you cannot hide behind them. A tool that looks impressive in a demo and collapses under a real workload is something you find out about by wiring it up, not by reading its marketing page. Every recommendation here comes from someone who has had to make the thing work.
That produces a fairly conservative practice. We ask what happens when the automation is wrong before we ask how impressive it is. We put a human in the loop wherever being wrong is expensive. And we are comfortable telling a client that the tool they read about will not survive contact with their actual process.